Hellmann’s Vegan Mayo Gets Vegan Certified
100-year old brand is “proud” to join the vegan movement. Condiment company Hellmann’s (known as Best Foods in some regions) announced yesterday that Vegan Action—the national non-profit organization responsible for certifying many of the vegan products in grocery stores—has certified their eggless mayonnaise as vegan. Hellmann’s parent company Unilever filed suit against San Francisco-based Hampton Creek last year alleging that the vegan company’s product Just Mayo violated the standard of identity of mayonnaise as it did not contain eggs. Shortly after dropping the suit, Hellman’s released its “Carefully Crafted Dressing and Sandwich Spread,” a mayo-like product.
Upon receiving certification, Hellmann’s added the word “vegan” to its label. The company believes the new labeling will make it easier to identify for those seeking eggless mayo. Marketing Director Russel Lilly states, “Our fans depend on us to deliver delicious tasting choices that stand up to their families’ high taste standards and changing dietary preferences.” Lilly adds that the company is “proud to be donning the Certified Vegan logo as a way to reinforce this commitment.” Hellmann’s Vegan Carefully Crafted Dressing & Sandwich Spread is available in grocery stores nationwide throughout the US and Canada.